In the on going week, the announcement about facebook is that it is going to change the application measurement’s timings from daily to monthly. According to it instead of daily activity reports, Facebook developers can now look at their widgets’ performance on period of a month.

The change makes perfect sense because widgets have many different facilities with which it interact with users, such as timers, events, triggers, and pass along. By keeping track of daily interaction the user cannot simply have a good understanding of how all of these are working. In order to grasp a clearer idea, you need to maintain a track on a long term basis, may be monthly or even quarterly.

The idea of expanding cycles of measurement has been learned by the industry before. Same as retail stores extended their tracking of fast moving inventory sales to predict next year’s fashion trends, keeping the eyes to buyer patterns over an extended period of time which enables them to make a prediction of the items that would be in high demand the next session.

This change will no matter be useful for the developers by allowing them to incorporate determining user patterns of interaction when they are modifying and designing future widgets. This change is also important to be noted by the advertisers as the industry has been dealing with a way to tap into the ever growing user base of social networks. The displaying of ads within networks has produced low conversion rates, leveraging widgets is proving to be a better opportunity. The newly developed widgets can guarantee long term user engagement, that’s good news for the advertisement circle.

Let’s hope the next metric system update from Facebook gives developers a greater leeway in targeting which of the widget elements to track, as for what may be in store for the future. Built-in tracking system can be the trends, behavioral patterns and user profiles that will lend users better a good long term measurement skyline.